See, he made his observation via Twitter (side note: another reason not to use Twitter), and some of the FedEx people saw it. They decided to email all the Ketchum bosses and the FedEx bosses and who knows who else to act outraged that James Andrews could be less than enthusiastic about Memphis, home to a shitty basketball team, one of America's highest crime rates, and Elvis' dead body:
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry.