Google CEO Eric Schmidt has previously said he wouldn't help out by buying newspapers or showering them with cash. Google Print wasn't a bailout; it was an attempt to do business together. In a blog post, Google Print Ads director Spencer Spinnell says that his employer will keep working with newspapers — as long as they realize that they'll have to make money on the Internet, not in print (emphasis added):
We remain dedicated to working with publishers to develop new ways for them to earn money, distribute and aggregate content and attract new readers online. We will continue to devote a team of people to look at how we can help newspaper companies.