Having famously "plowed through" San Francisco's eligible bachelorettes, Digg founder Kevin Rose went L.A. for his most recent paramour, Shira Lazar. Who is this Web-video wannabe with links to Dov Charney and Julia Allison?
Has a real media job. Lazar has already achieved something beyond the reach of most fameballs: Steady employment with a large, traditional media business. She hosts Open House LA and First Look LA on KNBC, the Los Angeles-based NBC station. (She's also a host on the Reelz channel, whatever that is.)
Has lived in LA since 2004. Lazar is something of a personality in the self-proclaimed L.A. tech/blogging scene. (In this photo, she attempts to interview Perez Hilton.)
Dov Charney's stepsister. Lazar, described as a "hot peppy Jewish girl from Montreal" by one YouTube user, went to the same Canadian school as Charney, now the CEO of American Apparel, but 14 years apart. When she interviewed her scandal-plagued stepbrother last August, she did not mention his history of sexual-harassment lawsuits, or, in fact, any relationship to Charney at all. That's family loyalty for you! Also not disclosed in the video: Her habit of picking up free clothes from American Apparel. (TV stars get tons of free clothing from airtime-hungry designers, but not usually from their stepbrother's firm.)
Went to Emerson College. Bachelor's degree in TV/video.
Participated in the 2005 Ujena Bikini Jam.
Flirted with TechCrunch's Michael Arrington. Lazar showed up at a TechCrunch party last July. The doughy blogger accosted her and asked her why she was there. That encounter begat a working relationship where she tried making a few video clips for him. The talks never went anywhere, as she's on contract with NBC through February.
Began dating Rose near the end of November. No professional interest here: "Rose just wants to bang hot chicks off his Twitter list," says one informant who has observed their relationship closely. He does have a large online following, thanks to the popularity of Digg, his news-discussion site, and Diggnation, a companion online-video series where he drinks and discusses Digg headlines on camera. Could Lazar be hoping to leverage Rose's crowd?
Drew controversy at the Sundance Festival. Arrington — perhaps miffed that his play for Lazar went nowhere? — complained that Lazar had cheated to win 24 Hours at Sundance, a competition organized by Rose and Kutcher — and also claimed she'd been bragging about dating one of the organizers. Assuming Demi Moore has nothing to worry about, that would be Rose.
Went to Barack Obama's inauguration with Julia Allison. Allison, the Time Out dating columnist who briefly pursued Rose and remained obsessed for months afterward, claims she's over him. Curious, then, that she cozied up to Lazar in Washington, D.C., offering Lazar her spare ticket to the inaugural. Aubrey Sabala, a Digg marketing manager,
may have helped make the introduction hobnobbed with the two in D.C. That's especially curious because I've noticed how extraordinarly protective Digg employees have become about their founder's love life lately. Introducing his girlfriend to the famously indiscreet Allison hardly seems like the way to further that goal. Then again, perhaps that's why Sabala dived between them in the last photo below. Update: Allison, in an expletive-laced IM conversation, informed me that Meghan Asha, her Silicon Valley heiress sidekick, met Lazar at Sundance and subsequently introduced the two.
How serious are they? This is Rose we're talking about, who's not known for his long-term relationships. And the two live and work in different cities. Sean Percival, an L.A. tech personality, says it's over already.