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    Send an email to Ryan Tate, the author of this post, at ryan@gawker.com.

    Ty, Inc. likely hoped controversy would stoke sales of its Sasha and Malia dolls, preposterously claimed unrelated to the president's daughters. But the company overshot: you do not cross the First Lady.
    read more: #marketing, #sashaobama, #maliaobama, #michelleobama, #politics, #tyinc, #gettypic