Well, Oscar Mayer's full-page ad in Newsweek (click for big pic) informs us that the meat processor's Deli Creations Flatbread Sandwiches are 'Blogworthy.' They are so right!
—In Newsweek, of all places? Why?
—Why 'Blogworthy?' So specific. Wouldn't Oscar Mayer's Deli Creations Flatbread Sandwiches be satisfied with any form of buzz or conversation, conveyed through any medium? Maybe the community newspaper columnists have something to say about these sandwiches; now you've isolated them.
—'Hip' young influencers will be the judge of what is and is not blogworthy, thank you!
—Oooo, this ad totally worked in the end.