Motorists find ads annoying when they are placed on billboards, hundreds of feet away. "Better" idea: why not make them think that your ad is actually vandalism to their car? Yea!
This is an ad for Zurich Financial Services, an insurance company. And you will wish you had purchased their insurance when you come back to your parked car and find it scratched, or with a window shattered, or tagged up. Oh wait, it's just a sticker, telling you about Zurich Financial Services! Now you can have a nice, relieved laugh before you set out to find the person who put the sticker on your car, and run them over. Keen insight into the consumer psyche: That's the Zurich way. [via Copyranter at Animal]