Colors aren't just for looking at. They're also for making your brain do things! Science has produced a breakthrough new study about how colors can make reporters stop screwing around and get to work:

The study, which could have major implications for advertising and interior design, finds that red is the most effective at enhancing our attention to detail, while blue is best at boosting our ability to think creatively.

There you have it: red for corporate brainwashing, blue for drugs. How does this affect your daily newspaper, though?

For what it's worth, many newsroom walls at The New York Times are bright tomato-soup red. The newspaper's facilities department says there are no blue rooms in the place.

New York Times headquarters: creativity-free! [NYT, Science Daily]

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