'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe

Last year Pepsi spent several hundred million dollars on a new logo. Everyone figured they had just ripped off the Obama logo. But now an internal document from the branding company has surfaced: Breathtaking bullshit.

See, there's no way the branding agency could charge millions if they just went in and told Pepsi, "Yea, we kinda rotated your old logo a little bit, and made the wavy white line thingy in the middle go diagonal." Instead, they prepared this 27-page document, titled "BREATHTAKING Design Strategy," to prove that this logo is a veritable Da Vinci Code of branding, drawing on everything from magnetic fields to the "Golden Ratio." Highlights:

Convention is transformed into innovation with Pepsi's DNA of the future:

'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe

Feng shui; the Renaissance; the Mobius Strip. All of it was leading up to Pepsi.

'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe

The earth itself? A mere precursor to the Pepsi logo.

'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe

The theory of relativity? That was Pepsi, too.

'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe

The entire universe? Pepsi.

'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe

The pinnacle of human achievement: this logo. Breathtaking.

[Full document here]