Junk-Food Porn Site Traffic Goes Zero to Gawker In 48 Hours

How did the Tumblr This Is Why You're Fat go from zero to 1.3 million pageviews in two days? How could it not?

The site features outrageous fried foods, like the corn dog pizza, the double bacon hamburger fatty melt and a seven-pound breakfast burrito.

The site launched Monday. By Tuesday it was doing 1.3 million pageviews, beating our own 1.0 million pageviews. With, we'll assume, far less overhead.

On its first day out of the gate, the site had links from Perez Hilton, Time.com, MetaFilter , DListed; the next day the New York Times website linked. So, there's that. Someone is very savvy about obtaining links!

Then there's the gestalt of an outrageous site that keeps you reading page after page until you just have to send it along to eight friends. Which can be tricky to assemble without a budget, but if there's on thing America has in abundance, it's plenty of freakishly fatty consumables, and pictures of said consumables. Someone just harvested the bounty. Mmmm, harvest...

(Book deal in three, two...)