NonSociety, Julia Allison's experient in making macro bucks from microcelebrity, hasn't come up with a clever way of paying the bills. So she's running cheapo Google AdSense ads! Do they ever tell a story.
Google's ads pick up on keywords in NonSociety, a collection of egoblogs maintained by Allison and two friends, vapid handbag designer Mary Rambin and insecure Silicon Valley heiress Meghan Asha Parikh. The search engine's ad-placing algorithms are mercilessly insightful. The current selection:
Davos, debt, and digestion. Pretty much sums up the threesome, doesn't it?
But one of the — Google — I mean, the harsh way of just defining it, Google devalues everything it touches. Google is great for Google, but it's terrible for content providers, because it divides that content quantitatively rather than qualitatively. And if you are going to get people to pay for content, you have to encourage them to make qualitative decisions about that content.
As much as we hate to disagree with Thomson, we think Google has made an excellent qualitative judgment on NonSociety.