Few outlets have done as comprehensive a job at Twilight pandering as MTV, and Summit has finally taken time out of its busy schedule of being fellated by EW to throw them a bone.
Sadly, that bone is about as significant as a superfluous sixth pinkie. What was MTV's highly-teased exclusive? The first look at the logo for the next Twilight movie, New Moon! However, MTV's attempt to generate an entire essay's worth of text on this meager graphic is amazing and should be appreciate in its entirety:
As Juliet once said to Romeo: A rose by any other name would smell as sweet. Now, modern-day star crossed lovers Bella Swan and Edward Cullen are getting ready to carry on with their cinematic love affair. But will the second "Twilight" movie smell as sweet now that it has a brand-new name?
MTV News has the scoop on the official name and logo for Chris Weitz's soon-to-film sequel to "Twilight." Dubbed "The Twilight Saga's New Moon" (although the title treatment leaves off the "'s") the film's official title art stays true to the look of the first movie while swapping in an orange tint, a subtle crescent moon, and the release date of 11.20.09.
Although the look of the new logo will undoubtedly get Twilighter tongues wagging, it's the five-word official title that is the most prominent variation from Stephenie Meyer's simple "New Moon."
With roman numerals now considered taboo in Hollywood, and sequel names like "Transformers: Revenge of the Fallen," "Fantastic Four: Rise of the Silver Surfer" and "Street Fighter: The Legend of Chun-Li" in vogue, it makes sense that Weitz and crew would label the future films as "The Twilight Saga." At the risk of reading too much into five words, it also seems to imply that "New Moon" will boast a more epic feel than the first movie.
As for the logo itself, Weitz has chosen to stay with the lowercase lettering, personable font and light-streaks-poking-through look of last year's hit film. In switching from blue to orange, the movie's upcoming posters will be instantly distinguishable from those of the original "Twilight" – which should make them look a whole lot cooler when teenage girls all over the world add them to their walls. The presence of orange also begs a new question: Now that blue and orange are taken, which colors should be used for "Eclipse" and "Breaking Dawn"?
Consider that question begged! We can't wait for a slew of "slow news day" mockups bearing the headline, "Twilight Exclusive: What If We Wrote The Word 'Eclipse' In Purple?"