Oh, hey, look: Flailing NBC executive Ben Silverman just bought a reality TV project from Jerry Seinfeld, marking the 1990s comedian as the ultimate trailing indicator of desperation and creative bankruptcy.

You remember how software-maker Microsoft bizarrely enlisted the sitcom star to promote its deeply troubled Vista operating system? The response was, uh, overwhelming . So overwhelming that Microsoft cancelled the campaign.

Now Silverman hopes Seinfeld can reverse NBC's fortunes. Silverman's past glorious successes include two cancelled shows, handing five hours of primetime to Jay Leno and not getting fired, yet. So it probably shouldn't come as a surprise that Silverman is stoked Seinfeld is going to riff on how insane married life is. I mean seriously, what's the deal with men and not putting down the toilet seat?? And ladies, what's with the bathroom hogging? What are you doing in there?

"Some of the greatest comedies in the history of television have been around marriages," Silverman said. "The concept is so universal and accessible, and obviously it works so well when it comes from somebody with a point of view — and nobody has a stronger point of view on this subject than Seinfeld."

That's right: No one feels more strongly about marriage than Seinfeld. Not Chris Rock, not the late Sam Kinison — no one.

Now NBC just has to learn how strongly America feels about its divorce from the comedian 11 years ago.


For a taste of how Seinfeld's humor has aged, take a look at the clip above, culled from Conan O'Brien's second-to-last Late Night. The comedian riffs on furniture. (Silverman would have been impressed; he's quite the laugher.)

(UPDATE: Added Late Night video.)