For one thing, it's set in a strange land, with small children who run around covered in poo. Americans might be confused and stuff!
Not to worry!
Its Friday numbers were up 53% from last week, finishing third behind such worthy opponents as The Jonas Brothers: The 3D Concert Experience, and Tyler Perry's Madea Goes To Jail.
Other Oscar flicks experienced an uptick, as well, including the previously unmarketable The Reader, which, in recent ads (which we're trying desperately to find for you) is being pitched as a sex-filled courtroom drama, filled with intrigue and mystery, starring "Academy Award Winner Kate Winslet!"—and is missing all of those foreboding sad piano tones found in the original trailer, and downplays that whole Nazi thing. Well, at least they figured out how to sell tickets.
Milk and The Wrestler also did well at the B.O. post Oscars-even though Mickey Rourke was a loser. The former's gross went up a whopping 37.5%-bringing the total take to $28.8 million. Guess we are commie homo-loving sons of guns, after all.