Advertising is a proven, effective tactic. Newspapers are important. But running ads telling people that newspapers are important is just throwing money into a fire, for amusement.
The "Newspaper Project" is a private effort funded by newspaper execs to, you know, save newspapers. Noble, right? So they fund this ad campaign, which will, I don't know, guilt millions of Americans into buying print papers once again? This is just futile. And we're on your side! But spend this money on some reporter salaries or something.