The Times Co. has since rebounded, closing yesterday at a full penny above the price of its Sunday edition, but risk-taking ATM users could still better spend their money by buying two shares in Citibank than by using one of its machines.
Which got us to thinking about what other companies are now underwater when one considers the share price against the cost of the things they actually sell. Here's a fun list of firms that you could own a piece of for less than the cost of the their products, based on their share prices at yesterday's close. Prices are for New York.
Altria Group (maker of Marlboro): $16.60
Two packs of Marlboro cigarettes: $20
Case of Bud Light bottles: $24.99
Wendy's/Arby's Group: $4.03
"Baconator" combo meal: $8.24
Mr. Wiggle Bookmark: $3.99
Whole Foods: $12.71
One pound of sea scallops: $18.99