Wow, Lots of People Don't Care About Papers

Conventional wisdom says that smaller local papers are safer than bigger papers, because they have less competition. Then again, an amazing number of people do not give a fuck about their local papers.

Look, a new study proves it! I have to admit I was surprised by these figures, but then again, most local papers suck, so maybe people are smarter than I think.


"If your local paper closed, how much would you miss it?"

Not much: 16%
Not at all: 26%

Old CW: Local papers have a monopoly on HYPERLOCAL coverage, which is what everyone really cares about, which is what will ultimately save the news business.
New CW: A full 42% of the people in your market don't fucking care about you either way.

Maybe it's time to start sinking money into a pointless ad campaign!
[Pew]