Conventional wisdom says that smaller local papers are safer than bigger papers, because they have less competition. Then again, an amazing number of people do not give a fuck about their local papers.

Look, a new study proves it! I have to admit I was surprised by these figures, but then again, most local papers suck, so maybe people are smarter than I think.


"If your local paper closed, how much would you miss it?"

Not much: 16%
Not at all: 26%

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Old CW: Local papers have a monopoly on HYPERLOCAL coverage, which is what everyone really cares about, which is what will ultimately save the news business.
New CW: A full 42% of the people in your market don't fucking care about you either way.

Maybe it's time to start sinking money into a pointless ad campaign!
[Pew]

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