Comic-book geeks can't turn movies into blockbusters, or at least that will be the lesson from Watchmen's spectacularly bad second week. Literally begging nerds to see the movie this weekend didn't work.
The graphic-novel-based movie saw its U.S. box office receipts fall 67 percent, while overseas the film fell 50 percent. So far, it has grossed $134 million in 10 days. It cost $200 million to make and market.
Box office normally falls in a film's second week, but Variety cites figures showing this tumble is especially bad.
Sorry, nerds: Warner Brothers might have made a hash of your beloved comic-book masterpiece, but the only lesson most studio heads will glean from its failure is that you're a finicky bunch who can't be trusted to reliably carry smash hits. All movies will be made for chuckling jocks and vapid celebutante-wannabes for the rest of the depression.