Hey, all publicity is good publicity—whether from an athlete, movie star, or from one of the world's most notorious monsters, who enslaved, raped, and impregnated his own daughter in a cellar for a quarter century. [This is translated by Google, but you get the gist]:
"Any free advertising is included, especially given the global interest in this process," says Martine Poppe, Head of Customer Services of the Belgian manufacturer. "All of our brand, we prefer a more positive character related. But it is no different."
"But just our folder pops up during the process, it proves that we as a brand mean something," said Poppe in Het Nieuwsblad.