Marcelo Tas is a Brazilian TV host described as "a tropical version of...Jon Stewart." But you could also describe him as "the first celebrity to trick a company into paying him for bullshit on Twitter."
Marcelo is pioneering the world of paid endorsements—on Twitter! Everything is different now. Here's how it works: people watch Marcelo on TV; they think he's funny and interesting; they follow him on Twitter; then, when he bizarrely busts out and recommends a specific new fiber optic internet service there, in Brazil, they'll all buy it, because hey, it's Marcelo!
In his first tweet mentioning Telefónica's service, Mr. Tas told his followers about a recent promotional event he hosted in São Paulo. "Xtreme event was fun, informative and full of insights," he wrote. "I loved it!"