Numa Numa: 27.28 million hits now. Wowzers. If you are Gary Brolsma, the Numa Numa guy, you can only go two ways: fight your destiny and retreat into yourself—which would exact a high social cost, but let you retain your fundamental humanity—or embrace it and pimp it as much as possible. Gary's chosen option #2, as you can see, because here he is with that Geico gecko, going 'viral' and generally being a one-trick pony like some Harlem Globetrotter who would really love to tell the kids about the dangers of drugs and alcohol, but all they want to see is that half-court trick shot. The point is, never ever do anything popular on the internet, or you can kiss your ass goodbye.