Blender, the music magazine, is dead. Its owners folded it this morning, eliminating about 30 jobs in the process.
We heard a rumor of this this morning, but Ad Age got the full story. Blender and Maxim were formerly owned by wild British publisher Felix Dennis, but he sold them for a quarter of a billion dollars in 2007, in a spectacularly well-timed disposal. The new owners, Alpha Media, could never really make its new acquisitions soar. They had heavy debt and declining income. And Blender, in particular, lacked a distinct identity—see this month's cover, for instance—and in its field, that can be (and was) deadly.
Paid subscriptions fell 8% [from 2007-08] to 768,000, while newsstand sales declined 18% to 44,233.
Ad pages at Blender also plunged 31% last year and another 57% from January through April, according to the Publishers Information Bureau and Media Industry Newsletter