If nothing else, all this attention from Comedy Central's designated right-wing newswatcher marks Beck as, in his own very twisted way, a rising star. Sure, the front-page New York Times profile was nice, but who reads newspapers anymore? The old viewers Fox already has.
Colbert, though, will get Beck all over Twitter, dominated by the young whippersnappers the shouting head needs to truly "surround" his enemies. Not that the microblogging service's wired hipsters will join up, but, who knows, between Colbert and the buzz maybe Beck becomes Saturday Night Live worthy and gets to mainstream his creepy, creepy brand a little bit more.