They went and sold an ad to NBC for their new cop show Southland, set in LA. An ad on the front page. That's in the format of a fake front page story! WOWZA. That's trashy! But the Tribune Co. is bankrupt and the newspaper biz sucks and the LAT is dying and they're gonna take what they can get, DEAL WITH IT, newsroom.
The real joke here is on NBC, of course, since the show will inevitably fail anyhow.