CelebreHopeUnismS

Here's Burger King ad wizard Alex Bogusky's idea for "Rebranding America" which, honestly, I'm not sure how I feel about yet. Is it great? Please advise. There is another one that is, unequivocally, gross:

CelebreHopeUnismS

This is by Kevin Roberts of Saatchi & Saatchi. Come on, Kevin Roberts. Gross.

[Paper via Adfreak]