Last month NBC's Chuck had that Subway sandwich product placement that was so laughably flagrant we thought, "This will surely hurt the credibility of NBC's 'Chuck!'" How young and naive we were. Turns out that that Subway deal is literally the only reason that Chuck still exists:
The special sponsorship with Subway is enabling NBC to bring back the series, executives said, in a deal they described as made possible by a decision to go to advertisers earlier than usual in what NBC called the "infront," to ask for ideas about interweaving brands into shows.
You read that correctly: the fucking Subway product placement is enabling this show to be on TV, period. All the other stuff in there is just extra low fat mayo. How hardcore is NBC willing to get here? Hardcore to the bone:
"Chuck" appealed to Subway for reasons that included its audience, which is mostly the type of younger consumer that buys a lot of subs at malls. The show takes place in a mall, and Chuck's girlfriend, Sarah, is a C.I.A. agent who works under cover at various stands in the food court.
It is no great leap to believe she could be selling Subway sandwiches next season. An NBC executive said discussions have been under way about the specifics of the tie-in.