New Twitter Show Sure to Annihilate Twitter Once and For AllS

Are you sick of Twitter yet? Probably! But if not, wait patiently because the spunky little messaging service is teaming with a group of Hollywood geniuses to bring you an "unscripted show" that would "harness Twitter to put players on the trail of celebrities in an interactive, competitive format." Yeah.

The show's creator is Amy Ephron, novelist/screenwriter/sister of Nora, and is being produced by Reveille and Brillstein Entertainment Partners, in conjunction with Twitter co-founders Evan Willams and Biz Stone, of course.

The producers call their proposed series the first to bring the immediacy of Twitter to the TV screen.

''Twitter is transforming the way people communicate, especially celebrities and their fans,'' said Reveille managing director Howard T. Owens, who expects the new project to ''unlock Twitter's potential on TV.''

No further details were made available on the show's format or when it might hit the air.

Based on the vague details about the show to emerge so far, this already stale slice of American television crapcake sort of sounds like it's intended to be an Amazing Race meets Celebrity Apprentice meets, dare we say it, Gawker Stalker, style reality show. Let's just imagine for a moment MC Hammer tweeting about sitting in a booth at a Denny's in Knoxville, Tennessee with Ashton Kutcher, which would then spur Twitter users/show competitors to race to get there before both of them can polish off their Grand Slam Breakfast plates and win a $1000. Wow, that's television gold baby!

We'd like to offer congrats to Williams and Stone, who, in a desperately misguided effort to monetize their product, just managed to brutally slay their darling in spectacular fashion. The end is nigh fellas. You guys should put in a call to Henry Winkler's people so you can place him on a surf board off the coast of South Africa in the pilot episode, just to get it over and done with.

Web Service Twitter Proposes TV Competition Series
[New York Times]