The Twitterati weren't themselves: Caroline McCarthy was mistaken for airline staff; a Guardian writer turned into one of the Stepford Wives and a professional tattoo aficionado found himself destroying art.

CNET's Caroline McCarthy discovered her attire was inappropriate.

Inked magazine editor Jason Buhrmester reveled in his own sacrilege.

Boing Boing's Joel Johnson had a good question to ask about D.

The Guardian's Jemima Kiss could hardly contemplate what she'd become.

Kirstie Alley became acquainted with the less happy side of Twitter.

Did you witness the media elite tweet something indiscreet? Please email us your favorite tweets — or send us more Twitter usernames.