Microsoft's new search-dealie "Bing" is going up against The Google, which is hard! Fortunately, Bing's marketing wizards have devised the world's most annoying ways to promote it. (*Bing* sound)!
MARKETING STRATEGY 1: Blackmail you into viewing its hour-long adver-show on Hulu:
Those Hulu users who watch the "Bing-a-thon" will receive a reward: the ability to watch TV shows or movies on hulu.com without commercial interruptions. (Yes, you have to watch a commercial to avoid watching other commercials.)
MARKETING STRATEGY 2: Have product snickered at by television's least funny late night host:
For instance, the segments on "Late Show" will present Mr. Fallon as a quiz master, asking contestants to use bing.com to search for answers to questions in categories like travel, health and shopping.
" ‘Bing' sounds like a Jimmy Fallon word," Mr. Silverman said, laughing.
Here's another Jimmy Fallon word: Shut Up. Google it. [NYT]