Maybe the iconic imagery of the '60s meant something in its own time, but today it's solely used as a nostalgia trigger to lure aging Baby Boomers into purchasing crap from massive corporations. Shut up and buy, you old hippies.
[Ads] for the Procter & Gamble brand Luvs depict cartoon babies, brandishing protest signs and staging a demonstration.
The idea is that Luvs, which costs less than brands like Huggies and Pampers, is fomenting a "revolution" against high diaper prices.
"Our Luvs mom is all about making her own decisions," Nicole Lobkowicz, vice president at the Luvs agency, Saatchi & Saatchi in New York, part of the Publicis Groupe, said in an e-mail message. "The '60s era embodies the culture of thinking for yourself and taking a stand."
There, see, we've put your "tie-dyed" hippie colors in our advertisements, right there, front and center. Now dance, consumer monkey! Dance like the musical "Hair!" We have "Hair"-care products, as well! Hippie dance right to the store!