A successful PR pitch starts with a subject line that grabs the eye. Congratulations to Eric Schwartz, who pitched us a spa review story with the subject line above. Aspiring writers, take note. Here's a taste of the story's magic:
The women, who are immaculately clean and wear uniforms which do little to conceal their glowing aboriginal cheekbones and other attractive features, have very strong hands after toil since childhood in fields and in the home virtually without tools,but are surprisingly soft and tender when they massage just the right places...
An intimacy has been shared, for the women, who speak only a handful of words in English and speak Spanish as a second language to their native Indian dialect have communicated much to their guest. And their guest understands everything.
"Please go," they communicated.