Burger King is constantly getting tons of free publicity for its outrageous offensive (and wacky!) ads, which it sometimes apologizes for afterward. Could this be a purposeful strategy? Of course! But now they're fucking with the goddess Lakshmi. Bad move.
They put up this ad in Spain: "A snack that is sacred." But, oops, that is a picture of the Hindu goddess of wealth, prosperity, light, wisdom, fortune, fertility, generosity and courage, Lakshmi. And lots of Hindus are vegetarians. So they didn't take too kindly to this ad featuring their goddess astride a motherfucking ham sandwich.
So BK was like "OMG some local ad agency did this we are sooooooo sorry, haha," which is the same thing they said about their most recent blowjob sandwich ad. So then all the media and people like us write about these wacky ads, which is like quite literally millions upon millions of dollars worth of free PR for BK, and they're like "What, me worry?"