Earlier in the week Sacha Baron Cohen shockingly appeared out of character on Letterman's show. Tonight he returned in character as "Bruno" to read the Top Ten—"Top Ten Reasons to See The New Movie Brüno."

(UPDATE: The complete Top Ten has been embedded below.)

CBS posted the rather hilarious preview onto YouTube earlier and we'll post the full Top Ten here later after the show has aired and it's available online, but it looks pretty funny.


One last thing re: Bruno/Sacha Baron Cohen. We were chatting with a show business "insider" earlier today who offered an interesting tidbit as to why Cohen appeared on Letterman out of character earlier in the week—Word is that Bruno isn't tracking well in middle America where "viewers might not exactly be in on the joke," or, more likely, stricken with homophobia, so the studio may have been thinking that giving these people a chance to see that the star of the movie isn't actually gay may make them more willing to see the film. We'll see soon enough.