How Much It Pays to Be a 'Difficult' Blogger Like Nikki Finke

We finally know how much aspiring Hollywood mogul Jay Penske has agreed to pay industry blogger Nikki Finke: according to the NYT's David Carr: $400,000 a year for the next eight years. Pretty good money, but not $14 million.

Why quibble? Because that's how much rival Hollywood webpreneur Sharon Waxman — who wouldn't mind pushing up the price of websites about the entertainment business — insists the deal is worth. In her story today about Penske's nabbing of magazine editor Bonnie Fuller to run HollywoodLife.com, Amy Kaufman writes at Waxman's The Wrap, "Last month, TheWrap reported that MMC purchased Nikki Finke's blog Deadline Hollywood Daily for a deal totalling $14 million."

Still, Finke is now pulling in one of the largest blogger — excuse us, news website editor — salaries around. And as Carr points out, Finke has her sharp elbowed, merciless, style that she's known for to thank for Penske's millions. One the big debates about Finke's is whether she is a hard-nosed reporter trying to keep Hollywood honest or a recluse ranting on the corner of Journalism and Vendetta?

We've had Nikki's digital spittle on our faces a number of times. And so have many others, like an editor at GQ for instance. This email from Nikki sent to the GQ is one of our is one of our favorite postcards from the stormy isle of Finke:

Subject: Re: LA story
Date: 8/17/2004 3:13:52 PM Pacific Daylight Time

From: Nikki Finke

To: XXXX

You think having an unnamed Hollywood agent talking about poaching unnamed clients is a "get"? I have 300 interviews with real live Hollywood agents ON THE RECORD talking all about stealing clients and naming names, dates, places, etc. not to mention a whole bunch of even juicier stuff. But do you people ever think to actually call me to do an article for you? Noooooooooooooooooooooo....

Because I'm not 24 years old...
Because I'm not making up stuff.

Because I don't live in New York.

Because I don't kiss up to the idiots who decide which stars magazines like GQ can and can't put on their covers.

Because I actually know something about Hollywood.

Here's a thought: Why not ask me to put together the juiciest Hollywood stories I know for your magazine. Oh, you're running late for lunch at Michael's?

How come I'm not surprised.

C'mon guys! Who wants to buy Nikki lunch? As a burgeoning chronicler of the entertainment scene, I have to tell you that judging from this highlight reel Nikki Finke is an absolute inspiration to me. She proves that you can be successful despite your tendency towards spleen venting tirades, outrageous public feuding, intolerable smugness, and overall an contemptuous personality. There's hope still!