Noted social media evangelist MC Hammer "wrote" an op-ed for Adweek today called "It's Twitter Time." In this op-ed he "wrote," Hammer included this paragraph, which "he" "wrote":

According to Guy Slattery, senior vp of marketing for A&E, who I talked to for this column, the watercooler has been virtually replaced by social media. "Word of mouth all starts online these days, and for a new television series to succeed, it needs to become part of that conversation," he told me. "For Hammertime, we had the Hammer pants, the Hammer dance and MC Hammer the Twitter feed. We knew that if our campaign was done right, people would be buzzing about the show before it even hit the air."