Stockholm's gay pride organizers have created an application to analyze your Twitter and score how gay you are. As a useful tool, it's more than a little silly. As a piece of marketing, though, it's brilliant.
No matter how dubious the results — the app finds it impossible to cast judgment on Elton John, while Ellen DeGeneres is deemed 73 percent straight — it's all-too-tempting to take just a few seconds to pull up a gay/straight judgment made just for you. Or your significant other. Or your friends. Or various celebrities. Or, you know, all of the above, possibly.
Next thing you know you're reading about heteronormative oppression and checking out the Stockholm Pride website. And realizing that while technology may give everyone 15 minutes of fame, it allows them to be judged eternally, via Twitter, Facebook, Google and the websites of marketers like the ones at Stockholm Pride, the ones savvy enough to realize how much we like this sort of relentless assessment. Gay or straight, it seems we're all masochists at heart.
[How Hetero via Queerty]
