A great number of celebrities have found Twitter is a great way to communicate directly with the public, without filtering by the news media or a record company. In Reznor's case, his fan base consisted of a few too many angry, depressed people to make Twitter a pleasant experience.
It turns out the industrial rocker's fans weren't too happy when he started Twittering about the joys of being in love. And so he warned that he was going quit the Internet: "You are right, I'm not the same person I was in 1994 (and I'm happy about that). Are you?"
Rather than fade away as Dave Matthews seems to be doing, Reznor followed up on his threat by just cold deleting his account sometime within the past few days (he posted as recently as July 17). Which is especially startling since Reznor has been a pioneer in using the internet to distribute his music and connect with fans. He's now discovered that it's possible to connect too closely — and unlike internet fameballers trying to convert online fame into real celebrity, he doesn't have to pretend otherwise.