Sometimes it really does make sense for a famous brand to change its name. It happened to Uncle Adolf's Old-Tyme KKKandy, and now it's happening to Radio Shack. Too bad the new name is even worse.

Radios are old, right? Get rid of that 'Radio' anchor weighing down your valuable forward-thinking brand of the future, by all means! But for god's sake, replace it with something. Otherwise you get this:

[Our] tipster says that in-store signs will reflect the change this week, and storefront signage will begin to be reworked as "The Shack" sometime later this year.

Forget the old "Radio Shack." The new home of sophisticated electronic retailing is "The Shack."
With everyone broke, this should go over well.
[Endgadget. Pic via]