'PR Pros Ethical Thinkers,' Lie PR Pros

A new study from a PR industry-connected research group has definitively proven that PR people are nearly as moral as dental students. Which has to be pretty good, no?

Test scores of the public relations professionals were compared to the scores of 19 other groups whose members had taken the DIT test in the past. Seminarians and philosophers are the runaway winners on the moral development scale as measured by the test. After that come medical students, practicing physicians, journalists, dental students, nurses and public relations pros.

Lower than journalists? You people should be fucking ashamed.

[Pic of a PR pro by Dan Lacey]