Wow, People Actually Tuned in for This Mad Men Thing

Looks like we're not the only ones watching Mad Men. 2.8 million watched the premiere, up 33% from last season's debut of 2 million viewers. Can Don Draper hold their interest?

For season two, the critical hype and savvy marketing tactics doubled the audience from the season one average. However, the ratings dropped nearly 40% in the second week, which means they lost almost all the curious people who got confused because Mad Men is a little deeper than your average Charlie Sheen sitcom. We'll let you know next Monday if the nation has smartened up a little bit in the past 12 months and grew an attention span to match the program.