Harvey Weinstein is so desperate for Inglourious Basterds to succeed that he's flogging tchochkes on a tiny invitation-only web site for millionaires. Keep an eye out—you might just spot him on the street wearing a sandwich board.
According to Guest of a Guest, Weinstein is leveraging the substantial marketing might of A Small World, the exclusive "Facebook for millionaires" that the Weinstein Co. stupidly invested in three years ago, on behalf of Basterds.
All 400,000 of them! And A Small World's self-satisfied, plugged in, wealthy membership are just the kind of people to go wild over a chance to win some signed movie crap.
As the Weinstein empire downsizes, Harvey is not too far from a joke Bruce Feirstein made in the New York Observer a few years back about his no-stone-unturned approach to awards campaigns:
I keep having this vision that I'm going to open the front door and find ... Harvey Weinstein himself, doing some door-to-door lobbying: "I've got Anthony Minghella out in the car. Want to meet him?"