CBS has successfully created the world's first video ad inside a print magazine (Entertainment Weekly). It's really loud and plays clips from shows like Two and a Half Men. Also, insanely expensive:

According to Paul Caine, president of the Time Inc. magazine group that includes Entertainment Weekly, the ballpark dollar cost for one of these video units is in the "low teens," although he said the cost may come down before the issue comes out.

Jesus Fucking Christ. I The Future!
[Vid via Boing Boing]