Inglourious Basterds opened well! And since the flailing Weinstein Co. had mucho loot riding on this, they are saved! Right? No. Not really.
The movie cost $65 million, with another $35 mil for marketing. The Weinsteins were god damned determined to market the hell out of this! And that's great and all. But the WSJ explains the problem:
The company co-owns the $65 million film with Universal Pictures, so it will only reap half the profits — a symptom of the studio's financial troubles and the reason that even a hit like "Inglourious Basterds" may not be enough to save them.
Oh Harvey. Next time keep all of the Tarantino flick and sell off half of Miss Potter.
