Julia Allison wants to be a Web mogul. Foreman of a fameball factory. Oprah to a dozen young Dr. Phils. In short, she'd like to replicate herself. Ominously, for such grand ambitions, she's recruiting on Cragslist.
Allison has confirmed to us that her "lifecasting" startup, NonSociety, is behind this audacious Craigslist ad. It's already been chewed up and spit out in the blogosphere for, among other things, asking the world for a "vibrant" personality, "ridiculously reliable" work ethic, maybe a Harvard degree and a glamorous spouse in return for no money and no equity. Or, as Allison puts it, "all of the support, the audience, the connections and the PR you need to launch your brand."
It doesn't help that the list of potential lifecasting roles outlined by Allison and her partners sounds like it was ripped from a catalog of stereotypes: "gay, style guy, teen, prom obsessed" ... "alternative lifestyle, interior/exterior design expert" ... "preppy" ... "rapper." As Just Another Brooklyn Blog put it:
Oh, so I can either have some quirky skill, or just enjoy man on man anal sex. In lieu of a resume, should I just send you a picture of me giving another man a reach-around.
If your life fits into a category that Allison and business partner Megan Asha consider brand-able, AND you clear their application process, you'll have the privilege of constantly broadcasting your life for NonSociety through "text, photographs, videos, perhaps music selection, quotes - and beyond." And beyond.
And, who knows, maybe after a few years you can graduate into a paying gig endorsing consumer electronics or "enhanced water." If that doesn't pay the bills, why not start a lifecasting platform of your own? After all, the internet fame game played by Allison and her protocelebrity cohorts might be a deflating bubble, but that doesn't mean there aren't plenty of people still willing to buy into it. It's not like media and financial companies are hiring much these days.