Joe Francis' Planet's-Most-Loathsome Campaign Gets Underway

Joe Francis' storied career has been the Wal-Mart of slime: something to offend the whole family. Tax evasion, child exploitation, assaulting the press — he's got bargains in every aisle. Some wondered, what's left? But Francis has topped himself.

Beating up a Playboy Playmate at a popular Hollywood nightclub, would seem a mountain too high to climb, even for a cretin of Francis' caliber. But this week, he is accused of pulling a bunny out of the proverbial hat in the Loathsome Olympics and doing just that.

The fun started on Friday night when reality tv hero/Paris-posse-clinger Brody Jenner twittered the following:

Joe Francis needs to be in jail!!!...
How can you call yourself a man when you beat up a girl?? Joe Francis is a piece of shit
Joe Francis beat up my lady this morning for no reason! Pulled her to the ground, punched & kicked her..what does that say about him?

In an interview that night with TMZ, Jenner claimed that he and his girlfriend, former Playmate Jayde Nicole, had been watching the Girls Gone Wild kingpin hitting persistently on a woman at Hollywood's Guys and Dolls nightclub. When the pair felt his attentions had gone overboard, Nicole apparently threw a drink in Francis' face. According to Jenner, Francis then "pulled Jayde's hair, punched her in the face and threw her to the ground and began kicking her."

Francis disputed the account in an interview with MTV News saying, "I would never hit a girl in my life." He continued:

This was an unprovoked attack," Francis said. "The security-camera footage pretty much confirms my account of the events entirely. ... I was talking with a friend of mine. I got punched in the back and then all of a sudden, [Jayde] poured a drink, and then a glass hits me in the head. I turned around. I reached over. I see it's a girl, the head of the girl. I wanted to turn her head around. I grabbed her hair, and the next thing I know, my shirt's being ripped. I'm punched in the face. I go into the submissive ball until the whole thing gets settled down."

Today, Nicole has fired, issuing a statement basically saying, you did too beat me up. Her spokesman - and yes, all Playmates do have spokesmen - reiterated, "On Friday August 28 at approximately 1:20 A.M., Jayde Nicole was the victim of a violent assault when she was attacked from behind, thrown down to the ground by her hair, and beaten in the face and body in front of multiple witnesses by a person identified as Joe Francis."

Nicole is refraining from further comment as she claims to be cooperating with the police investigation of the incident.