The music industry is now only one step shy of launching a line of Moby-branded Night Train bottles. Warners Bros. Records and the California Lottery are producing a line of musician-branded scratch cards.
Lottery players across the Golden State will soon delight to see the images of Seal, Michelle Branch, the Go Go Dolls and the band Taking Back Sunday staring up at them as they scratch their kids' lunch money away two dollars at a time. The premium rock star branded tickets will sell for two a shot, compared to the low rent, non-pop star branded single dollar scratchers. Players betting two dollars have a 1 in 3.61 chance of winning a prize, with $10,000 being the maximum Seal fans can hope to walk off with. Increasing the fabulous synergy, 2400 winners will receive music downloads.
California Lottery Director Joan Borucki said in the press release annoucement, ""We are excited to partner with Warner Bros. Records to bring a one-of-a-kind game to our players by combining the fun of winning with the excitement of music. Our players have expressed great interest in music-themed prizes, and this game, coupled with our interactive Web site, will bring a new level of playing to our customers."