Binder & Binder, Capital One, The Dannon Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the Diabetes Care Club)
This latest round of blow-offs brings the total of boycotting companies to 57. At least one of the companies, Mercedes-Benz, has cited Beck's exclusionary politics as a primary motivation:
Mercedes-Benz USA (MBUSA) considers its commitment to Diversity and Inclusion [sic] an integral part of its corporate culture and business strategy. We believe that MBUSA's success is dependent on embracing the various cultures, nationalities and convictions of our associates and market that translate into meeting consumer needs and expectations for relevant products and services.
How long, we wonder, until Fox ditches Beck for more advertising-friendly television. His ratings are excellent, but money matters, as we all know, and it will be interesting to see how long popularity — or, rather, headline-grabbing — can trump cold, hard cash. Not long, we imagine.