Wrangler—the jeans for those who think Levis are a little faggy—grinds on with its ferociously mistargeted ad campaign. Whereas actual Wrangler wearers would probably enjoy, say, an endorsement by Clint Bowyer, what they get is some existentialist bullshit.

They've already been subjected to a wild animal baby, hipsters in a mud pit, and some dark black and white shit they probably smoke opium to in France, or whatever. Now this. "Stop thinking"? I think your ad sucks. At least they got some football pictures in there.