Matthew Winkler: 'But'

Bow-tied screamer Matthew Winkler, the chief enforcer of The (Insane) Bloomberg Way—the style guide that sternly discouraged journalists from starting a sentence with "But"—had an op-ed in the WSJ this weekend. Check it out, everyone!

This is the very first paragraph, okay:

Facing a banking collapse that was unlike anything it had seen since the Great Depression, the Federal Reserve created $2 trillion of assets and debts during the past year to rescue the nation's financial institutions. But it did not make clear to taxpayers just where all of this money went.

And that's when journalism died.