Times To Trust Its Internet 'Gut.' Bad Idea.

The New York Times is reportedly determined to charge for its website; the only question is how. Offer special "membership" benefits, or rope off certain sections? Which sections? No one has any idea:

"I think it will come down to a gut call," editor Bill Keller tells the Observer. But the Times' gut has been notoriously wrong about the Web in the past. Remember that time the paper passed on the chance to invest in a little startup called "Google?" Or "Amazon.com?" Or "Yahoo?" Good times.

Is there any way for the Times to maybe ask the guts of Mark Zuckerberg (Facebook) or Evan Williams (Twitter, Blogger) and just go with that, somehow? Their guts just seem smarter, about the internet.

(Pic: Times publisher Arthur Sulzberger at the unveiling of Amazon's Kindle DX in May. Getty.)