• Which Blog Mogul's Life is the Most Valuable?

    It may seem crass to put a pricetag on a human life. But you never know when a brand-name blogger like Matt Drudge or Perez Hilton might be tragically killed. Luckily, 24/7 Wall Street has calculated the economic loss.

    Of course, 24/7 Wall Street has the advantage of being able to conjure made-up estimates out of thin air; that's how the site put a price tag on various blog networks back in February (PerezHilton.com: $32 million (ha); Gawker Media: $170 million (HA!)). Now the site's taken those made-up estimates and combined them with additional made-up estimates of how much each blog network would be worth without its iconic founder. In other words, it's estimating the economic worth of each blogging boss — not to be confused with their actual wealth.

    Here are the numbers. Spoiler: Drudge is king, even in hypothetical death.

    (Correction: This post originally said 24/7 Wall Street was an AOL property. It is in fact independent.)

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    Send an email to Ryan Tate, the author of this post, at ryan@gawker.com.

    By Ryan Tate
    Oct 13, 2009 3:34 PM 4,542
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    Which Blog Mogul's Life is the Most Valuable?

    Gawker Media's Nick Denton: $26 million. Sure, that sounds like a lot, but it's only 15 percent of his company's hypothetical net worth, since Denton doesn't do much writing or editing. "Gawker would miss the guiding hand, but presumably the company could get another skilled CEO." (Pic: Eliot Shepard via mednut on Flickr)
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    http://gawker.com/5380776//gallery/gallery/1
    read more: #bloggers, #mattdrudge, #nickdenton, #ariannahuffington, #perezhilton, #hypotheticals, #imaginarymoney, #moguls, #valleywag, #gettypic, #bloggingfordollars